Make Things Purple!
Seth Godin once quipped "if you see a bunch of cows in a field you barely notice, but if you see a purple cow among a group of regular cows you are sure to take notice!"
We agree! In fact we think that great products and services strive to be purple - be different! Think about what you can do to make things stand out by making them easier, unique, novel and interesting. If your going to invest time and energy into creating a product, then do all you can to make sure people take notice.