Good Sucks. Do GREAT!
Your not going to be different, win the game or get the trophy if all you do is focus on good. Good has never been good enough.
Our belief is that if you are going to do something, then do it with greatness in mind. The effort is typically the same, but the return is dramatically different. Most people misunderstand what it takes to be and do great, which is sad, because if you take the time to focus on greatness - client, investor, team loyalty follows. We think of it as a the Zen of business.